IDEA has developed an architectural concept for the interior design and commercial concept for an international hotel chain for the tourist accommodation proposal, aimed at creating boutique hotels in buildings in the historic center of the main Italian cities (Rome, Florence, Naples, etc.) of great value and historical value but small in size. A luxury proposal at a smart cost, which will be applied throughout Italy especially for tourists who love the comfort and lines typical of Italian design, which combines innovative materials for maximum comfort and functionality at the best quality / price ratio.